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By: Jeffrey Beaker

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Friday, 20-Nov-2009 12:45 Email | Share | | Bookmark
GlaxoSmithkline CEO offers his report card…via Youtube


GSK CEO Andrew Witty followed a legend in the world of Big Pharma, Jean Pierre Garnier. In doing so, he brings a dramatically different style and way of doing business at one of the world’s largest pharmaceutical companies. He is direct, open, accessible, communicative and very adopting of new methods & technologies. In communicating with his employees (and whomever else is interested), he uses new media (video) and new channels (Youtube) to relay his message.

While many traditionalists may look at him with a cockeyed furrow, the methods seem to serve the intent of reaching those most important to Mr. Witty, as opposed to serving the mainstream media. In this recent quarterly video posted on GSK’s own intranet, Witty offers a summary of Q3 and the progress the company is making in its goals to transform the GSK business model. While we don’t expect all life sciences CEO’s to adopt a similar strategy, they will certainly take notice of how GSK’s leading executive is managing his company in this new digital age.


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